Holiday
Campaign
Visual
Language

concept_

art direction_

set design_

credits_
Photographer. Erwin Wenzel
Styling. Julia Lechtenbörger
Animation. BRZ Studio. M. Krupinski

Creation of an artificial and modern aesthetic for the holiday campaign. The concept combines clean white sculptural elements with premium products, resulting in a stylized, almost sculptural appearance.
Additionally, I created storyboards based on the campaign visuals, which were then used to produce animated videos that brought the imagery to life in motion.